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EICMA exhibits once again the appeal of the motorcycle industry

EICMA, also known as the Milan Motorcycle Show, organized by IMMA-member ANCMA, opened its doors from 8 to 13 November for its 79th Edition. With 1,370 brands representing 45 countries, the show extended itself over six pavilions, marking a 35% increase in terms of occupied square meters compared to 2021. Beyond an international two-wheels exhibition, EICMA returned as an important opportunity for business meetings.

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Update on the Impact of COVID-19 to the global motorcycle industry

In May 2022, the WHO reported that more than half a billion COVID-19 cases have been officially confirmed and more than 6.2 million deaths were registered due to the infection. After two years of pandemic, the overall highest peak of new infections was in January this year. Since then, the number of new infections has been significantly declining in most regions of the world.

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The return of EICMA: looking towards the future

The resilience of the motorcycle industry was once again showcased at this year’s edition of EICMA, the Esposizione Internazionale Ciclo Motociclo Accessori. The 78th edition boasted numbers that take it back to pre-pandemic enthusiasm after a forced stop in 2020.

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