EICMA, since its first edition of 1914, takes place in Milan and is confirmed as the most visited event in the world by number of Exhibitors, Visitors, Operators and Press internationally.
There are numerous elements that make EICMA a showcase of great impact: numerous product innovations, international press conferences, technical workshops, the presence of world-class drivers and representative figures not only in the sector, as well as the competitive moments and great show in the outdoor MotoLive area.