The International Motorcycle Manufacturers Association (IMMA) Steering Committee met today in Kolkata, India, hosted by SIAM. IMMA extends its sincere thanks to SIAM for hosting the meeting and supporting the association’s work.
A key milestone of the meeting was the endorsement of IMMA’s new Strategy Framework, reflecting the shared commitment of members to strengthen IMMA’s role as the global voice of the motorcycle industry.
With a clear Vision and Mission at its core, the framework sets the direction for IMMA’s work to represent members’ interests, strengthen engagement with policymakers and stakeholders, and promote the role of motorcycles in sustainable mobility.
The message is clear: motorcycles are part of the mobility solution of the future. Addressing the challenges ahead will require collaboration, evidence-based policymaking and a strong, united industry voice.
IMMA’s greatest strength lies in the commitment of its members and their outstanding technical expertise. With the strategic direction now established, the focus turns to implementation—working together to translate shared ambitions into meaningful progress for the industry and society.
The strategy framework is endorsed. The real work starts now.