IMMA General Assembly appoints new Vice President

The General Assembly, held by teleconference on 21 April 2021, elected Mr Moreland as Vice President of IMMA. Affiliated to and president of the IMMA-member USMMA, Mr. Moreland brings a wealth of experience in his new role in IMMA.

Mr. Moreland is currently holding the position of Vice President Government Affairs with Harley-Davidson, Inc., As a lifelong motorcycle enthusiast, Mr. Moreland has been leading the Company’s global government affairs team and served on the Steering Committee of IMMA for the past nine years. He also served as Senior Vice President, Government Relations for the American Motorcyclist Association (AMA) and as Vice-President of the Commission on Mobility, Transport, Road Safety and Public Policy of the Fédération Internationale de Motocyclisme (FIM).

Mr. Moreland stated after his election “I am excited to continue my service within the motorcycle community in this new capacity to advance the important work of IMMA. As a lifelong motorcyclist I know firsthand the advantages of riding as well as the challenges facing our industry. I look forward to working with industry, riders, and government to expand opportunities for riding around the world.”

IMMA President, Mr. Rakesh Sharma said: “My sincere congratulations to Mr. Moreland on his appointment as Vice President. I look forward to working closely with Ed recognizing also his contributions made in IMMA during the last 9 years in IMMA’s Steering Committee. His appointment comes at a time of great challenges to our industry and Ed’s enormous experience will be a great asset for IMMA”.

The General Assembly took place during IMMA Spring Congress, 19 to 22 April 2021. This year’ Spring Congress edition was held again as a series of meetings by conference call due to the COVID-19 pandemic.

More information:

USMMA – United States Motorcycle Manufacturers Association

USMMA is the association of motorcycle manufacturers headquartered in the United States of America. As founding member of IMMA, USMMA sits on the steering committee of IMMA. USMMA’s technical specialists contribute and offer leadership to diverse technical expert groups in IMMA.

Harley-Davidson, Inc.

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson Motor Company has stood for more than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul.
For more information, visit Harley-Davidson’s Web site at