The return of EICMA: looking towards the future

The resilience of the motorcycle industry was once again showcased at this year’s edition of EICMA, the Esposizione Internazionale Ciclo Motociclo Accessori. The 78th edition boasted numbers that take it back to pre-pandemic enthusiasm after a forced stop in 2020.

EICMA - Milan

Despite a number of changes imposed by the COVID pandemic and its restrictions, the trade fair reached the maximum limit of capacity allowed. In this regard, both the exhibition area and the live launches of new products were slightly reduced. Yet, 342,644 visitors were registered across the five halls and outdoor areas. Over 94% of these tickets were purchased online, which further attests to the exhibition’s adaptability and commitment to safety regulations. The exhibition also displayed once again its international attractiveness. Of the 28,841 visiting trade professionals 43% were foreign, and 35% of the 45,127 journalists, influencers, technicians, and communication professionals came from abroad. They could all benefit from this edition’s exclusive press day, held on Tuesday. The interaction with the public was not limited to the halls, but also extended to the outdoor ‘MotoLive’ area.

In addition to hosting the exclusive tribute to the career of Valentino Rossi, this year presented a rich and consolidated programme of exhibitions, performances, races, and test ride opportunities which were appreciated by the lovers of two wheels.

“First of all”, said the Chairman of EICMA Pietro Meda, “I want to underline that we concentrated our efforts to apply the rules on the control of the accesses very strictly, which entailed a major organizational effort in collaboration with Fiera Milano and with the approval of the exhibitors. The great presence of the public allowed us to reassert the international centrality of our appointment and to project it again into the future.”

“In the light of the restrictions in force”, Meda added, “that result achieved is the best result possible. It is a test of strength made possible thanks to the trust of the exhibitors and their loyalty to the public, who responded with great enthusiasm. Our sincere thanks go to them.”

The appointment for EICMA 2022 is expected on 8 to 13 November.