EICMA exhibits once again the appeal of the motorcycle industry

EICMA, also known as the Milan Motorcycle Show, organized by IMMA-member ANCMA, opened its doors from 8 to 13 November for its 79th Edition. With 1,370 brands representing 45 countries, the show extended itself over six pavilions, marking a 35% increase in terms of occupied square meters compared to 2021. Beyond an international two-wheels exhibition, EICMA returned as an important opportunity for business meetings.

While the return of regular exhibitors was well recorded, this year’s edition was marked particularly by the great number of new presences: more than 20% of exhibitors were showcasing their products at EICMA for the very first time. Overall, the exhibition counted on the presence of over 38,000 industry professionals and 6,900 accredited media professionals. Despite the increasing pressure of new channels promoting two-wheelers, the show registered a 38% increase in overall attendance over the previous year. Part of this success is owed to the gathering of the B2B and B2C worlds.

The EICMA offered several activities, including press conferences, product presentations, visits by institutions, networking activities, and opportunities for business meetings. EICMA also welcomed the visits of Italy’s Minister of Tourism and the Minister of Transport.

ANCMA hosted, on 8 November, an important B2B networking conference on ‘Geopolitics and economic challenges: which direction for the motorcycle industry? Scenarios, perspectives, and new paradigms’. The conference was introduced by a keynote speech by Paolo Magri, Executive Vice President of the Italian Institute for International Political Studies (ISPI) and followed by a round table discussion with key figures of the two-wheeler industry, including Michele Colaninno (Piaggio), Claudio Domenicali (Ducati), Mariano Roman (Fantic Motor), Eric De Seynes (Yamaha Europe) Roberto Vavassori (Brembo) and Wiliam Armuzzi (Honda).

Key additional events organized at EICMA were the meetings from the Connected Motorcycle Consortium (CMC) and the Swappable Batteries Motorcycle Consortium (SBMC). Also, IMMA took the opportunity to hold, on 10 November, the first in-person meeting of its Steering Committee after two years of COVID.

This year’s edition of EICMA proved future-looking: it offered visitors an area entirely dedicated to start-ups. In addition to showcasing their products, new companies had the opportunity to present innovative solutions and to develop business opportunities with different stakeholders. The show also counted on its classic MotoLive outdoor area, with acrobatic runs, live shows, motorcycle races, test areas, and the presence of national and international riders.

Despite a forced stop in 2020, and as the presence of manufacturers is tested in a period marked by challenges to the mobility sector, the 79th edition of EICMA saw an increase in both size and visitors. Offering a wide variety of activities for businesses and consumers, the show confirms itself as an important platform for the 2-wheel sector. According to Paolo Magri, President of Confindustria ANCMA:

“EICMA is the right place at the right time. In a very challenging period for the mobility industry, this edition still confirms itself as an open, forward-looking, and never self-referential international stage, also strong in the primacy of our country. 

In 2023, EICMA returns on 7 – 12 November.